During his studies at the Masaryk University Faculty of Law, Viktor Kustein together with his colleagues founded GrowJOB Institute. As a consultant, he managed to change dozens of Czech companies and helped some of them to expand abroad, especially to German-speaking countries.

After this experience, he followed the path of human resources. In Rockaway Capital, he and his colleague created a department called HR 2.0 – Human Relations. It focused on corporate culture and community building across companies in the Rockaway Group portfolio. Using algorithms, Viktor worked on automating some HR processes to have enough time to work with people.

He eventually moved to his native town of Pardubice after several years where he became the product manager of Feedyou´s HR chatbot. Thanks to his previous experience, Viktor believes that chatbots will be the key technology in the future of HR, recruitment, onboarding, internal communication and benefits.