Becoming the biggest gaming development studio has plenty of advantages – success, attention, satisfaction. The challenge, however, is the service and infrastructure – there are no schools teaching gaming development, there are no headhunters with network of gaming developers, there are no soft skills vendors that would understand the needs of this industry. How do you navigate the space that does not have „ready-made“ professionals but you have to “create” them? Pixel Federation has 220 employees, 3 live products and about 30 mil EUR turnover per year. While growing, the company had to face many challenges, especially in the area of know-how of the company. It started to build a complex educational organization including its own major at a university. Behind each game, there is a system design, and similarly, Pixel Design itself is built on several pillars, it has its goals, its „epic win”, it allows for mistakes and gives feedback and last but not least it constantly develops. Come and learn how to build an ecosystem of an educational organization and how to successfully nourish it.