Most of the candidates decide to apply for a position at your firm with a positive perception of your company. It might be your fans or people, whose attention you managed to catch to the point they want to work for you. Some companies may have acquired these fans thanks to their strong employer brand that they have been building long and hard. It is surprising then, to see that the recruitment process and how these people are approached during the recruitment stage may totally change their opinion. Within a few weeks of recruiting process, all this work can be lost and fans may be turned into haters. Andrej, who is behind the advanced job portal JobAngels, measures the NPS (net promoter score) at all advertised positions, starting at the beginning of the process, where the candidate submits his or her CV and at the end, after the recruitment for the position is closed. He will show us which moments in the recruitment process have the biggest impact on the candidate experience and what to look out for in order to not create more haters.