The way you think about job advertisement and employer brand promotion is going to change forever. In fact it has already changed in USA and in Western Europe. CEE is going to follow soon. Richard will look at how recruiters and job boards can survive in this new world, including topics like: effect of Google for Jobs, benefits of performance based advertising, increased complexity and differential marketing, role of job boards, Facebook and passive candidate targeting, the need for technology, AI, programmatic, automation tools and Chatbots. If you ever wonder what else you can do to promote you jobs and employer brand and make your recruitment marketing even more effective, you should not miss Richard’s talk.

You will learn