You can’t hire everyone. In fact, you wouldn’t want to. Because not everyone is right for your company. Not everyone would fit into your culture. Not everyone has the right combination of attitude, work ethic, temperament and skills to succeed in your team. So, why the hell do you try to appeal to every candidate then? Why do you write generic, bland job adverts? Why does your employer brand sit on the fence? Whatever happened to believing in something? To having a brand identity? To taking a stand?

Well, in the Art of Offending Candidates, content marketer, Dan Kelsall will argue that, by trying to please everybody, you’ll fail to resonate with the right talent and blend into the background; that you should take a stand, polarise opinion if need be, and speak to your target audience. Really speak to them. He’ll cover using content marketing and simple copy techniques to build the right audience. And he’ll show you how to find the voice that’ll make you, and your employer brand, stand out. 

What you will learn from Dan’s presentation?