In the world of recruitment, one can no longer wait for candidates to turn up at your doorstep and apply for a job at your company. Modern recruiter must be able to move across the online world, build an attention grabbing recruitment or marketing campaign that differentiates your brand from others, yet at the same time, he or she must be able to understand and measure, what is happening online and what are the results of his or her campaign. It is not enough to just create and release a campaign, it is also necessary to know how to use analytical tools that monitor the performance of these campaigns, understand the main metrics and be able to interpret them. This right here is a mandatory skillset to make the right decisions and adequately adjust the recruitment campaigns. Whether it is the ability to monitor and evaluate your career website or your recruitment campaign released on Facebook or LinkedIn, we will teach you how to correctly interpret the data that is returned by your campaigns.

You will learn