People live in a time of chaos and two-second attention spans. Investor, marketer, and bestselling author of The Yellow Book of Brand Building, Michal Pastier, will share insights and lessons from 250 Employer Branding projects in one comprehensive presentation. How can you reach the right people in B2C, B2B, or even SAAS without spending your entire marketing budget? What has the greatest impact? How can you avoid wasting investors’ money on trend-surfing? Michal and his team have worked for companies like Allegro, Axe, Birell, ČSOB Czech Republic, Decodoma, Google, Kofola, L’Oréal, Martinus, Mattoni, Maybelline, Muziker, Rajec, Red Bull, Rexona, Semtex, SLSP, Škoda Auto, Websupport, and many others, so there will be plenty to discuss.