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Failing to plan, is planning to fail

All companies, large and small have an employer brand, whether they address it or not. In essence, it is the sum of how well the candidates know an employer and to what extend they see the company, or its subdivisions and teams as a go-to destination in their careers. Having control over this awareness and perception makes sense for any recruitment professional, but as you can imagine, when you’re hiring hundreds of thousands people, across an entire continent, for countless positions, in constantly changing world, a sustainable strategy and predictable process to fall back on become a necessity. During this session Modiara will share practical steps to create them and establish yourself as an employer of choice, with an Amazon flavour.

What you will learn from Modiara’s presentation?

How to plan your strategy for your employer brand.

How to measure your progress and how to report the results to the management.

How we think about our employer brand at Amazon and how we create it and measure the results.

Event Hours(1)

  • 16.15 - 16.45

    Modiara Kamps

(NL) European Employer Branding Expert at Amazon