Semantic search and Contextual search. You use it every day, whether you know it or not. Sometimes it’s pretty darned convenient: You are traveling on the road to visit a family member and you need to find a restaurant. To save time, you type in “food” on the Google search for your phone. Instantly you have multiple restaurants that range from the fast kind, to the suit & tie kind. The technology behind that search is what companies like Google are trying to do: make searching easier for the everyday user.  But Sourcers and Recruiters are not every day users. When you search for one type of keyword, you sometimes get “related” keywords that have nothing to do with your search.

This session will be about searching, keywords, engines, and technology terms that you have to know about thoroughly in order to find them. Mark will talk about why it’s a good thing when you can get search engines to assume terms in your search and why it can be bad.  Mark will show you how to find a talent pool nobody else will be able to see.

You will learn