Petr will share his utmost personal experience with building an (employer) brand for his own company. He will tell you his story of encountering the brand and the development process that widely exceeded his initial intentions. Petr will also share the weak points he encountered with his colleagues on the way, because there was actually quite a few. He will also tell you, what the benefit in all that was. He will talk about building a company culture – the people and how to inspire them, creating a context and environment, setting up rules and spreading the ideas.

You will learn